Not everyone can work at a huge, international business conglomerate with worldwide recognition—in fact, many of us work for and shop from small to medium-sized businesses. From time to time, we might enjoy the grand gesture of a huge sales event from a big company, but we also enjoy the daily comforts of interacting with our local restaurants, dry cleaners, mechanics, independent grocers, or even training companies. The people who have a vital, frequent stake in offering products and services we need are invested in seeing us. Together, we build relationships built on commerce and, more important, on trust.
Read moreWriting Your Content: The Building Blocks of Effective Training
Do you ever find yourself listening to a friend or loved one’s story and unable to determine what happened because they forget to tell you important details? Or getting so lost in their details and asides that you lose their point? It’s kind of funny when it’s at home… but when you’re trying to understand how to perform a new task or integrate a concept into your daily routine, poor communication is a problem.
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